How a 'Junk' Site Gets 250K Monthly Traffic

What’s your first reaction when you see the website below?

Website UI

Crude? Ordinary?

Looks like something a college student new to programming made?

If you were to guess its monthly traffic, how much would you dare to guess? 1k? 10k? Or 50k?

What if I told you that this seemingly unremarkable website’s traffic soared to 250k (250,000) last month!

Don’t you find it incredible? Maybe even want to curse: How is that possible?

When I first saw the data, my reaction was the same as yours: I was stunned. Isn’t this just a simple “large model reseller”? Where’s the technical barrier? Where’s the UI design?

But after I delved into its backend data and growth path, I had to admit: this guy is a genius; he’s mastered human nature, traffic, and business models.

Today, we’re going to thoroughly dissect this “traffic monster” and see how he used the simplest product, through three “clever moves,” to rake in money amidst the giants.

I. Targeting Pain Points: He Did Only One Thing, Which Was To Make Things Easier

This is a typical All-in-One AI Chat product. To put it plainly, it aggregates big names like GPT-5, Claude 4.5, and Gemini.

It seems to lack technical sophistication, but it precisely hit upon the two top moments of frustration for heavy AI users in 2025:

1. Decision Paralysis: When facing a problem, should I ask GPT-5 or Claude 4.5? To get the best answer, I have to copy and paste back and forth between two or three web pages. Too tiring!

2. Empty Wallet: Look at the current subscription bills:

ChatGPT Plus: $20/month
Claude Pro: $20/month
Gemini Advanced: $20/month
Midjourney: $30/month

To stay ahead in this era, you have to pay hundreds of dollars in large model taxes every month. Too expensive!

And this website laid its cards on the table: Stop switching, stop recharging. Come to me, chat with all models in one window, and pay one price for all vendors.

Feature Comparison

This isn’t just making a product; it’s clearly helping users save their lives and money.

II. The Traffic Code: How Did He Increase Traffic Sevenfold in One Month?

Through AI TDK data mining, I discovered that this website’s traffic instantly surged from 35k in September to 250k in October.

Traffic Data

This wasn’t just luck; it was a carefully planned “hunt.” He did three extremely cunning things right:

1. Leveraging Trends: ‘Picking up scraps’ when big companies fight

Do you remember what happened in September and October? Those were two months of giants clashing!

September: OpenAI routed traffic to GPT-5, Anthropic unveiled Claude Sonnet 4.5.
October: Google launched Gemini-2.5, and Anthropic released Claude Haiku 4.5.

The entire internet was discussing new models, and everyone was searching for “how to use GPT-5 most cheaply.”

When users were extremely eager to experience new models but were deterred by expensive subscription fees, ChatGround immediately integrated all interfaces.

He was like someone selling shovels at the entrance of a gold mine; not only did he sell shovels, but he also rented them to you and even told you which shovel digs faster. He seized this immense fortune.

2. The Most Ruthless Move: Breaking Pricing Anchors and Offering “Broken-Bone” Prices

While OpenAI and Google were still clinging to their $20/month subscription models, ChatGround did something extremely “anti-SaaS”.

He aggressively advertised on Mashable (a major tech media outlet) and StackSocial (similar to an ‘online outlet mall’ in the US).

There was only one selling point: Lifetime Deal (LTD).

A lifetime unlimited plan with a list price of $619, now only $79. Yes, you read that right. $79, one-time payment, lifetime use, and it includes GPT-5 and Claude 4.5.

Price Comparison

What does this mean for users? This is practically a 90% discount! Even a passing auntie would want to buy one for self-defense.

This is his brilliance: He sacrificed long-term recurring revenue (MRR) for short-term cash flow explosion and user base expansion. In the early stages, cash flow is life, and user volume is leverage. He won the gamble.

3. Parasitic SEO: Spreading Links Across the Entire Web

With users and buzz, he didn’t stop.

You can find ChatGround on hundreds of SaaS directory sites like IndiePage, SaaSHub, GoodFirms, and more.

This intensive link submission rapidly boosted his Domain Rating (DR). Whether searching for specific model names or “AI Aggregator,” he could piggyback on a large amount of long-tail traffic.

III. 3 Money-Making Insights for Us

After reading this case study, if you also want to build an aggregator or tool site, engrave these three points in your mind:

1. Speed is Justice: You’re a small team, without the compliance procedures of a large company. When a new model is released, you must integrate it faster than the original vendor, or at least claim you’ve integrated it. In this race, slow means death.

2. Dare to Break Pricing Rules: When giants are collecting “monthly rent,” can you sell “real estate”? By using the LTD (Lifetime Deal) model, you can quickly tap into the long-tail funds of those who dislike subscriptions. Survive first, then talk about development.

3. Traffic can be bought, as long as the numbers add up: Don’t just focus on free SEO. If you can allocate $30 to channels for a $79 product, then traffic owners worldwide will be willing to promote it for you. When a giant like Mashable endorses you, user trust instantly skyrockets.

In Conclusion

Back to the initial question.

If it were you, faced with an opportunity to use GPT-5 + Claude 4.5 for life for just $79, would you make the purchase?

This is the weakness of human nature, and also the starting point of business opportunities.

Beneath this website’s crude exterior lies an ultimate grasp of user psychology.